I became the face of Visual Merchandise concept development at Smashbox. Rapid 3D design & rendering for new and existing product SKUs and the retail specific displays for them. Sephora gondola fixture design, emulating the look & emotion in 3D space. Creating noticeable impacts at Ulta, Macy's and other retailers; promoting collection differentiation & highlighting campaigns, but mindful of a brand collective look.

2016-2017