VENICE BEACH CA

The opening of Smashbox’s Los Angeles Store on Venice Beach was designed to be an expression of all the varied elements of the brand. We wanted to create a verticality & depth to the visual merchandising, at first emulating the utilitarian look of photo studio carts. Highlighting the wood grain of apple-boxes, then executed in a very minimalist yet premium look on the merchandising which makes the color of the products pop. 

The development of the lip distortion wall is a dynamic way of showing off the 120 shades of color. The vertical channels that change in stock, rising and falling - add an element of vibrant life, which you want to express with all the shades of lipstick!.  

2017