Johnson & Johnson’s Global Strategic Design Office (GSDO) the head design office located in NYC. We would work on all design elements for the entire company portfolio, CHC, OTC, PHARM, BEAUTY, with Research and Marketing, while promoting many aspects of Design Thinking. As In-Store Strategy & Design, we always had to be aware of all the work of every other team, taking the design & strategy forward.
Along with having to be mindful of all the particularities of the J&J’s entire product portfolio, creating and supporting close ties with many distribution channels, developing stronger connections where we would consult, direct, and create new initiatives. Mindful of the differences of Drug / Food / Club / Other, where certain strategies will work, and knowing the particular Designs, Geographic, and Seasonal differences.
Johnson & Johnson’s fully integrated marketing approach on mapping the Shopper’s Journey, a toolkit on finding Path-to-Purchase for a Brand, Category, or a Retailer. Enriching the shopping experience, regimen, navigation to make it easy to shop, attract shoppers to new products & educate.