COTY - Los Angeles, CA Jun '17 – Present
Senior Designer for Visual Merchandise & Store Design - OPI, GHD, Clairol
•First to introduce new concept dev approaches for VM & Global Marketing. Built internal abilities for CAD modeling, rendering, schematics - lowering cost of vendors. Created augmented reality assets for global field sales team(s).
•Produced high end renderings for fixture prototypes, marketing thought starters, & concept packaging.
•Oversaw store design capabilities - Coty Flagship Salon Bloomingdale’s 59th NYC, John Lewis Oxford St. London.
•Formulated bespoke salon fixture kit for franchise partnerships, launched in Geneva, Switzerland. My initial efforts yielded a increased sales of +30%, salon services +40%, all within the first year (2019).
•Spearheaded new premium merchandising system for global distribution. Luxury locator system that are plug’n play/lit/stocked, brand own-able & the layout can be modified/updated in seconds. My system has received 400+ orders for the US, UK, ITA, FRA, & CH markets, (+170 shipped) after being presented at a global conference in fall ‘19.
•Orchestrated the new look & feel for OPI Global Conferences, now implemented by OPI Corp teams in the US, SPA,FRA, ITA & CH. My programing created an elevated meta-level brand experience; while slashing the budget 70%.Knowing how to avoid the traps and tricks contractors/vendors pull - since I was once was on that side.
Smashbox - Culver City, CA Nov '16 – Mar '17
Senior Global Store & Visual Merchandise Designer - Estee Lauder Company
•Influenced the brand’s first premium flagship store to reality in Venice Beach’s Abbot Kinney Blvd. Improving from theLondon Covent Garden SBX Pop-Up with new easily custom + standout system. Developed in-store experience space.
•Introduced new vis merch UX concepting for leadership & marketing, allowing same-day prototyping/decision making.
•Oversaw all designs & strategy for Macy’s Impulse fixtures, all in a successfully coordinated launch of 34 new SKUs.
Clinique - NY, NY Dec '15 – July '16
Lead Store Designer for Latin America & Global Visual Merchandise - Estee Lauder Company
•Successfully led the design roll-out for over 40 stores in Clinique’s new global look opening ‘16/’17 as the sole designer over a 5 month period. Orchestrated directly with the Global VP & Regional GM to push Clinique’s new editorial look inspired by the brand’s iconic aesthetic with photographer Irving Penn.
•Delegated meetings with vendors over design, drawings, materials, to further the experience & brand narrative.
•Engineered solutions for high tariffed territories such as Brazil, Chile, & Argentina - maintaining brand standards.
Johnson & Johnson - NY, NY Oct '13 – Nov '15
Senior Industrial Designer - Johnson & Johnson's Global Strategic Design Office
•Produced new visual merchandising concepts, efforts & development across more than 30 of J&J’s brands globally.
•Daily collaboration with the team of various backgrounds on enriching brand equity & user experience, leading to conceptual renderings, prototypes of packaging, building substrates virtually for brand tier differentiation.
•Partnered with retailers directly on store design, category disruption, basket building, journey mapping; which is one of the main purposes of this office - Provide such tailored solutions that an outside agency/3rd party is useless. This tenet of GSDO was/is so successful, I abide by it completely and try to implement it in every studio I’m part of.
Print Facility - Jersey City, NJ Jul '12 – Dec '12
Industrial Designer
• Built up high-end design production capabilities for commercial print shop, providing 3D modeling rendering.
• Worked on camera production for television shows such as NBC’s Ellen & TLC’s Cake Boss holiday special.
United States Department of Defense / Stevens Institute of Technology - Hoboken, NJ Mar '12 – Apr '12
• Designed field operational bullet-proof shelter, created sample capable of protecting soldiers from rifle fire. Concept based on my prior senior design final of disaster relief housing.
L+C Design Consultants PA - North Bergen, NJ Apr ’05 – Apr '12
Lead Renderer & Graphic Designer
•Created the firm’s 3D modeling & rendering capabilities from scratch, leading to new business.
•Led all graphic design for signage & art, presentations for our many municipal partners, city & state engineers.
•Worked on aspects of drafting, site inspecting, bid-spec writing & prep. From kickoff meeting to ribbon cutting,successfully facilitated projects from small signage updates to state projects reaching $43 million dollars.
Andrew White Jr. ll - Film - NY, NY Nov ’09 – Jun '11
Photographer, Website Designer, Artist, Post Production
• From returning to the NYC area after graduating, working as a production assistant on short film at the New School, Andrew White Jr. ll. Being a runner, driving production vans. Mainly I was in charge of was Photography throughout the shoot.
• In Post Production I was in charge of the Press Kits, DVD cases, imagery and original artwork, final edits on the film and trailer, DVD menus and creation, and creating the website for the film.
Computer Insight - Eatontown, NJ Oct ’10 – Mar '11
CAD Instructor
•Taught variety of software packages including Adobe Creative Suite, 3D Studio Max, AutoCAD, & Rhino 3D.
• Instructed students at various age levels, in fields such as planning, architecture, & civil engineering.
WRK design / build - NY, NY Apr 2011
Fabricator
• Designed & fabricated on-site True Religion Denim ‘11 Preview Show at the Bowery Hotel in Manhattan.
Liberty Realty LLC - Hoboken, NJ May ’10 – Oct ‘10
Assist to Transaction Manager
Maintained High-End listings in the New York City Area, correlating changes and renovations with contractors, buyers, and sellers. Worked on administrative duties with local city governments; permits, certificates.
Hewlett Packard & FreeScale / SCAD Sponsored - Savannah, GA Mar ’09 – Jun ‘09
Concept Designer / Researcher
• Brainstormed, modeled, & rendered concepts of a new category of electronic devices - eliminating “netbooks”.
• UX design elements of mine were taken back becoming the HP Spectre 13 X2 in 2013.
AT&T & CaseMate / SCAD Sponsored - Savannah, GA Jan ’09 – Mar ‘09
Designer / Fabricator / Renderer
• Designed mobile phone cases and UX accessories for mobile phones just prior to “smart phone revolution”.
THEM Architecture / Design - NY, NY Sept ’05 - Aug ‘08
Lead Renderer & Graphic Designer
• Abu Dhabi Main Bus Terminal: Provided virtual construction renderings of the Abu Dhabi Main Bus Terminal Renovation in the United Arab Emirates. Generating new details and inspiration taken from Italian train and bus terminals.
• Built and designed concepts for the Paterson Falls Amphitheater, in Paterson NJ, via 3D packages prior to blueprints to help with structural and engineering details.
Education
Stevens Institute of Technology - Hoboken, NJ - Attended Sep ‘10 - Apr ‘12
Masters School of Science & Engineering – Product Architecture & Engineering
Savannah College of Art & Design - Savannah, GA - Graduated 2009
Bachelor of Fine Art in the School of Design - Industrial Design
Stevens Institute of Technology - Hoboken, NJ - '04-'06 -
Art & Business Technology
Skills
•Rhino 3D • 3D Studio Max • SketchUp • AutoCAD • Industrial Design • 3D Rendering • Adobe CC • Design Research • User Experienced Design • 3D Visualization • Presentation • Model Fabrication / Prototyping • Concept Development • Forecasting • Design Thinking • Journey Mapping • Store Design • Brand Strategy • Visual Merchandising • Material • Architecture • Teaching •